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Use a private browsing window to sign in. From radio broadcasts to streaming platforms, fans today have unprecedented access to the sport.

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Frost says Vertex AI will help bring baseball to a global audience, too. MLB then adopted an iterative approach to deploying Google Cloud for its various applications, taking advantage of the off-season to minimize disruption to the regular baseball season.

The relationship grew by going beyond batting averages and strikeouts to discover the stories behind the stats and elevate the fan experience. To make sense of all its data and deliver the experiences fans are looking for—all while keeping fan data secure—MLB turned to Google Cloud.

Preferring to build versus buy, MLB sought a platform that provided the building blocks for its cloud infrastructure rather than off-the-shelf solutions. MLB plans to use translation in Vertex AI to assist in this globalization and make baseball vocabulary and culture accessible to fans everywhere.

MLB continues to evolve Statcast to capture new statistics, such as bat tracking. The system will learn from the data to continuously improve and predict more relevant content at every touchpoint. Technology is a bridge that connects people to their favorite teams and players as a daily part of their modern lives.

MLB transitioned the majority of its applications to Google Cloud, using Anthos as a unified platform for development and deployment, and Google Kubernetes Engine to run containerized applications, enabling the team to scale resources up or down based on demand.

As a leader in sports innovation, the organization leaned into its partnership with Google Cloud to enhance the fan experience with customized content, interactivity, and improved content delivery. Comprehensive documentation, guides, and resources for Google Cloud products and services.

This involved a series of proof-of-concept projects where existing applications were reimagined for the cloud environment, with a focus on reliability, scalability, and flexibility.

Yet, as technology has evolved, so has the way fans engage with the game. With Google Cloud, MLB is creating personalized, engaging experiences for fans and helping teams better understand the possibilities within their data.

The organization also deployed Google Distributed Cloud to process data at the edge, closer to baseball stadiums, reducing latency and enabling real-time, data-driven decisions. Learn more about using Guest mode. Meet your business challenges head on with cloud computing services from Google, including data management, hybrid & multi-cloud, and AI & ML.

Not your computer? Baseball, a timeless American tradition, remains a cornerstone of sports culture. A single game yields more than 15 million data points that can help players and clubs understand performance and bring fans closer to the game.

MLB is now turning to new capabilities in Vertex AI to unlock personalization solutions to deliver the right content to the right person at the right time. For example, in addition to automated translation options, MLB has a dedicated in-house team of native Spanish speakers to ensure the quality of the translations at the local level.

Google Cloud does exactly that. But finding the right technology to power personalization is a different ball game. While Statcast interprets real-time data to empower in-game and player prospecting decisions, MLB still needed a way to make better use of fan data to drive personalization.

MLB case study Google : Prevent downtime, get more from your technology, and drive digital transformation with Google Cloud customer care

To keep pace with these changing expectations, Major League Baseball MLB has recognized the importance of personalization. MLB needed industry-leading tools and support to ingest and store petabyte-scale data and analytics across 30 teams and over 4, games and events per season.

Since MLB processes a significant volume of fan data every day, the organization also needed to strike the balance between customer experience and security. While the rules and strategies of baseball have stayed largely constant since the late s, the fan experience has undergone a dramatic transformation.